RETAIL ANALYTICS
Data Analytics services for the design of targeted business strategies using Cloud and AI.
SIMPLICITY
Intuitive and powerful analytics web dashboard
ACCURACY
accurate data on prospect customers and already acquired customers
RELIABILITY
analysis on a large sample of an impartial population
The solution for Geo Marketing analysis and the development of targeted Loyalty campaigns
The valuable information provided by Big Data allows Retailers to better organize and manage their physical spaces thanks to a total understanding of their customers. From the organization of the windows, to the allocation of staff to the management of outdoor advertising and the launch of hyper-profiled marketing campaigns. The Web dashboard is able to present the analysis results in a very simple and effective way, based on anonymous and aggregated data from millions of mobile customers and processed by sophisticated algorithms created specifically for the world of Retail.
Prospect
Localization and tracking of prospects, creation of customer clusters by socio-demographic attributes
Coverage
Engagement and reach towards the nearest point of sale, territorial coverage of the Brand and catchment area
Competitors
Competition analysis, sales potential and One-to-One Marketing Automation
Monitoring
Periodic measurement of traffic data, consumer behaviour and conversion rates
Loyalty
Development of the most suitable channel, promotion and communication strategies to acquire and retain customers.
The value of the partnership between WINDTRE and Accenture
WINDTRE, one of the leading telcos in the Italian and international markets, is partnering with Accenture to provide its enterprise customers with advanced Big Data Analytics solutions that can improve business strategies and drive growth.
The collaboration exploits Big Data collected from telecommunications networks to create new solutions that, by integrating precise data on socio-demographic background, purchasing habits and mobility, allow companies to better profile their targets and set up high-performance strategies.
The definition of hyper-profiled marketing campaigns and mobility analysis aimed at optimizing point-of-sale performance are two examples of how Accenture's Applied Intelligence, combined with the WINDTRE BUSINESS data set, can enhance clients' business models.
The collaboration exploits Big Data collected from telecommunications networks to create new solutions that, by integrating precise data on socio-demographic background, purchasing habits and mobility, allow companies to better profile their targets and set up high-performance strategies.
The definition of hyper-profiled marketing campaigns and mobility analysis aimed at optimizing point-of-sale performance are two examples of how Accenture's Applied Intelligence, combined with the WINDTRE BUSINESS data set, can enhance clients' business models.
The Data-Driven Approach
to evolve your business
Data-driven companies
can increase their profits by up to 6 times
can increase their profits by up to 6 times
Discover all our services
One to One Marketing
Launch hyper-profiled marketing campaigns.
Outdoor Advertising
Know where to place your advertisements.
Custom Intelligence
Increase the knowledge of your customers.
Optimization of the assortment
Optimize the allocation of products in the assortment and display cases.
Staff management
Define the right sizing and characteristics of the staff.
Store Locator
Identify the best areas for opening new stores.
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